EU AI Act · Article 50

Compliant
by design.

The EU AI Act requires provenance metadata on AI-generated and AI-assisted content. Every Verika production ships with a C2PA cryptographic manifest — meeting Article 50 transparency obligations before the deadline.

Aug 2 2026 — Article 50
takes effect

What Article 50 means for your organisation.

Article 50 of the EU AI Act mandates that deployers of AI systems used to generate or manipulate content — including text, audio, image, and video — must ensure the output is marked in a machine-readable format and is detectable as artificially generated or manipulated.

For publishers, broadcasters, EdTech platforms, and any organisation producing AI-assisted video content for European audiences, this means every production must carry provenance metadata that identifies the AI involvement and the content's origin.

Non-compliance carries penalties under Article 99 of up to €15 million or 3% of global annual turnover — whichever is higher. The deadline is August 2, 2026.

How Verika solves this

Compliance built into the render pipeline.

C2PA manifest on every production.

Every video Verika delivers includes a C2PA (Coalition for Content Provenance and Authenticity) manifest — the same standard adopted by Adobe, the BBC, Microsoft, and the New York Times. Signed at render time, not retrofitted.

Source-level attribution.

Every clip in the manifest is traced to its source archive with an accession number and licence record. This isn't a generic "AI-generated" label — it's a frame-by-frame chain of custody.

Publicly verifiable.

Manifests are machine-readable and publicly fetchable. Any third party — a regulator, a reader, a competitor — can verify the provenance of any Verika production independently.

Comparison

Verika vs. the alternatives.

Stock footage platforms
No provenance metadata. No chain of custody. No Article 50 compliance pathway. The licence covers commercial use — not regulatory transparency.
Verika
C2PA manifest on every production. Every clip attributed to a named archive. Machine-readable provenance metadata included by default.
AI video generators
Content is fully synthetic. Article 50 requires explicit labelling as AI-generated. No archival sourcing. No fact-checking. Compliance is a disclosure burden, not a trust signal.
Verika
Content is sourced from real archives. AI assists the production pipeline — not the footage itself. Compliance becomes a credibility asset, not a disclaimer.
Traditional production agency
No C2PA integration. No machine-readable provenance. Compliance would require a complete workflow retrofit — if they even understand the requirement.
Verika
Compliance is structural — built into the render architecture. Not an add-on. Not a future roadmap item. Shipping today.
Before the deadline

Get compliant now.

Request a free pilot and see what an Article 50-ready production looks like — complete with C2PA manifest, rights clearance report, and fact-check documentation.

Request your free pilot →